West 181st St. in Manhattan, New York is home to a large Dominican population. Can’t you just tell by the sign?
To be even more accurate, this part of town is also near a significant Jewish community. That likely explains why this is a kosher restaurant (hence, the grand announcement of MEAT being added to the menu). However, what could “more stuff” mean? They’ve already got sushi and falafel, so how about a deferring slightly to the local demographics and offering mango mangú maki (巻き= roll)? That is unless patrons already have a favorite sushi place.